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Preventing Loneliness

The Quiet Season: Why Connection Can’t Take a Summer Break

Author

Jane Prentice, Commercial Director

Date Published

The Quiet Season: Why Connection Can’t Take a Summer Break

August is a pause. 
Annual leave. Shortened Fridays. Lighter inboxes. 

But for many people, especially older adults, unpaid carers, and those living alone, it’s not a break at all. It’s a gap. One where usual routines disappear, and support systems grow quieter. 

That’s when loneliness deepens. 
And that’s when Sacana steps in. 

When Services Slow Down, Risks Rise 

Summer brings isolation in ways that are subtle but serious. 
The usual carer might be on holiday. The community group may have closed for the season. Children and grandchildren who visit regularly are suddenly away. 

In those gaps, quiet becomes silence. 

Evidence shows that loneliness in older people spikes during the summer and winter months, when regular support structures shift and social rhythms are disrupted (Age UK, 2021). 

Carers, too, face extra pressure in August. Schools close. Respite options shrink. Employers offer less cover. It all compounds into a fragile balancing act between work, home, and personal wellbeing. 

And while it might not look like crisis, it often becomes one. 

Connection Shouldn’t Take a Break 

At Sacana, we’ve built our model for continuity. 

We’re not a seasonal offer. We don’t shut down in summer. Our trained Matrons are available every day, offering structured, real-time video connection that fills the gaps others can’t. 

No clinical input required. 
No diagnosis. No referral. 
Just safe, stigma-free human contact that keeps people connected and prevents escalation before it begins. 

This is what we mean by prevention as infrastructure. 

Why It Matters for Employers and Commissioners 

In the corporate sector, August often appears quiet. But hidden beneath the surface is a cohort of employees, often carers, who are carrying more than ever. 

They’re showing up to work with added pressure at home. They’re fielding care calls in between meetings. They’re holding it all together, silently. 

Without structured support, this strain contributes to rising presenteeism, burnout, and disengagement, all of which come at a cost. Carers UK estimates that 1 in 7 employees is a carer, and without meaningful support, many reduce hours or leave altogether (Carers UK, 2022). 

For public services, August can mean increased strain on emergency care, with isolated individuals presenting at A&E not because of acute illness, but because they have no one else to turn to. 

That’s not sustainable. And it’s not prevention. 

What Sacana Offers in the Quiet Month 

While others pause, we continue. 

Sacana provides: 

Real-time video calls with trained Matrons 

Structured, safeguarded, non-clinical conversation 

Full accessibility via mobile, tablet, or desktop 

Multilingual options for diverse communities 

7-day access, even during summer holiday weeks 

This continuity matters. It keeps people well. It holds families together. And it reduces the risk of expensive, avoidable escalation in both health and workplace settings. 

Connection is Essential, Not Optional 

We often think of August as downtime. But for those at risk of loneliness, it’s often the most fragile time of the year. 

That’s why Sacana was built, not to replace services, but to strengthen them. 
Not to step in when it’s too late, but to support people long before things break. 

Prevention isn’t a seasonal initiative. 
It’s a year-round strategy. 
And it starts with one conversation at a time. 

Learn more at sacana.com/corporate 


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