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Preventing Loneliness

The Silent Risk: Loneliness, Cognitive Decline and Why Early Intervention Matters

Author

Jane Prentice, Commercial Director

Date Published

The Silent Risk: Loneliness, Cognitive Decline and Why Early Intervention Matters

Loneliness has long been framed as a social or emotional issue - unfortunate, but intangible. Today, the data tells us something else. 

We now understand that chronic loneliness doesn’t just affect mood or wellbeing. It affects cognition. It increases risk. And it comes at a cost that neither the NHS nor employers can afford to ignore. 

A Recognised Risk Factor for Dementia 

According to The Lancet Commission on Dementia Prevention, Intervention, and Care (2020), social isolation and loneliness are now acknowledged as modifiable risk factors for dementia, alongside diabetes, hypertension, smoking and physical inactivity. 

Other studies echo this. A meta-analysis by Holt-Lunstad et al. (2015) found that loneliness increases the likelihood of early mortality by 26%, and Age UK (2020) confirms that loneliness increases the risk of developing dementia by up to 50%. 

This isn’t speculative. It’s measurable. 

And in the UK, where nearly half of all people aged 65+ live alone (ONS, 2022), it is a growing and urgent public health issue. 

Why It Matters So Much and So Early 

Loneliness often begins before any diagnosis. It starts with reduced social contact, isolation due to bereavement or mobility issues, or difficulty accessing meaningful conversations. It is especially common among older adults, carers, and individuals living alone. 

The Alzheimer’s Society and NHS Inform (2022) both highlight loneliness as a contributing factor to faster functional and cognitive decline and note that social connection is one of the most powerful tools for maintaining brain health over time. 

That connection doesn’t need to be medical. It doesn’t need to be therapeutic. But it does need to be consistent, safe, and accessible. 

This is the space where Sacana operates. 

Sacana’s Role in Early-Stage Intervention 

Sacana provides structured, real-time conversation for people at risk of loneliness, delivered by trained carers known as Matrons. These are not counsellors. They are not volunteers. They are trusted, trained affiliates delivering stigma-free, moderated social connection to people who may otherwise go days without being seen or heard. 

Sacana doesn’t diagnose. It doesn’t treat. But it does offer something powerful: a human-first preventative service, grounded in dignity, routine, and meaningful interaction. 

And while we do not claim clinical outcomes, the evidence on the protective value of regular social engagement is clear. 

Structured social contact has been shown to help reduce the severity of cognitive decline in older adults (British Geriatrics Society, 2021), and to contribute to protective factors such as orientation, communication, and emotional stability in ageing populations (Journal of Gerontology, 2016). 

Sacana brings this kind of support into everyday life through a scalable model that fits flexibly around people’s routines, and can be accessed from home, without the need for clinical referral. 

Why Employers and Commissioners Are Paying Attention 

Dementia doesn’t only affect individuals. It affects families, services, and workforces. And the costs - human and financial - are substantial. 

The Alzheimer’s Society estimates that dementia costs the UK over £34 billion per year, and Age UK reports that loneliness is linked to higher rates of hospital admission, medication use, and earlier entry into residential care. 

For employers, there is another layer. Carers in the workforce, often supporting ageing parents, are at higher risk of burnout, absence, and attrition. The CIPD (2022) notes that 1 in 7 UK employees is juggling work with caregiving, yet few receive structured support. 

Sacana supports both parties: the employee, through peace of mind and flexible access; and the relative, through consistent, structured social contact that reduces isolation and supports independence. 

This is not soft support. It’s a preventative layer that protects wellbeing and helps delay crisis points, without placing further burden on overstretched systems. 

What Prevention Really Means 

We are often told that “prevention is better than cure”, but for loneliness, prevention has rarely been prioritised in practice. 

Sacana was built to change that. 

With trained personnel, ISO-aligned safeguarding, and GDPR-compliant digital access, Sacana provides a trusted route to early-stage social connection that fits seamlessly into people’s lives. It supports public health goals and workforce wellbeing in equal measure. 

And most importantly, it arrives before escalation. 

Not after a diagnosis. 
Not after a breakdown. 
But early - when people can still thrive. 

A Call for Proactive Investment 

Loneliness is no longer invisible. It’s documented. Quantified. Preventable. 

But prevention requires action. Not someday. Now. 

As we head Loneliness Awareness Week 2025, Sacana invites employers, commissioners, and partners to look upstream. To recognise the value of structured social contact as part of the dementia prevention puzzle. And to invest in what works — before it’s too late. 

Talk. Connect. Thrive. 

Get in touch at enquiries@sacana.com  

Lets Talk Dementia
Preventing Loneliness

At Sacana, we believe structured social contact is more than just conversation. It’s our way to help individuals remain socially included.


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